E-Tail Sales and Marketing Manager - Singapore Office

# Positions
ACCO Brands, Singapore

Position Summary

ACCO Brands (NYSE: ACCO), one of the world's largest suppliers of branded office products, with annual revenues of $2 billion, is seeking an E-Tail Sales & Marketing Manager to support Amazon across Asia Pacific, with an emphasis on India, China, Japan and Singapore markets. To be based in our Asian headquarters in Singapore.


This position is a strategic and tactical Sales &Marketing role that will be directly responsible for Brand and Product representation with Amazon and other e-commerce channel partners in the Asia Pacific region. As one of ACCO Brands fastest growing and most strategic partners, Amazon is among the most innovative in the market. The E-Tail Sales & Marketing Manager will manage the Amazon item setup process, content development, digital marketing, advertising and promotional strategy and implementation. The ideal candidate must be able to respond quickly to the customer's needs and changing market conditions. In addition, the candidate for this position must be able to work across multiple countries and within a matrix organization. This position is a newly created role and reports directly to the Vice President & General Manager of the APAC Region. This is a unique opportunity to build this channel and drive significant organic growth for the business.


Purpose of the Job:

The E-Tail Sales & Marketing Manager will be accountable for driving sales growth and profitability with Amazon India, China, Japan and Singapore, as well as developing new and existing E-Tail accounts in the region where appropriate. They will need to develop and drive initiatives to deliver rapid growth with Amazon with a particular emphasis on executing and optimizing digital marketing and advertising activities and promotional events to drive sell-through.


Key Position Responsibilities

Financial Management:

  • Deliver budgeted customer sales & profitability, while managing customer P&L.
  • Define and implement strategies to achieve stretch financial goals.
  • Manage Annual Terms and Marketing Development Funds (MDF) to drive organic sales growth.
  • Utilize analytical skills and ability to work with category management, market research and POS data to determine market and product strategies.
  • Provide input on strategies and economics/budgets for annual account planning.


  • Develop and participate in product/category customer presentations along with Regional Sales Teams.
  • Develop and execute digital marketing, advertising and promotional plans.
  • Have expertise in SEO, and how to utilize best in class image, video, and copy content.
  • Utilize self-service promotional tools to drive sales on Amazon.
  • Collaborate and develop/maintain relationship with internal Digital Marketing team on all digital marketing efforts, including a calendar of events by brand and product.


  • Present SKU offerings, new product/concepts, merchandising and promotional offerings and communicate results back to appropriate cross-functional groups.
  • Participate in and provide recommend improvement for products positioning in the market.
  • Collaborate with Product Marketing to identify new product opportunities.
  • Identify and validate new strategic product marketing opportunities.

Liaison/Account Management:

  • Provide general account maintenance and customer issues, including A/P issues, sales forecasting, event planning, new products, promotions, visits, shipping, pricing, service levels, etc.
  • Liaison between customer accounts and ACCO Brands – facilitate and manage the relationship between the internal cross-functional groups and those within the customers.
  • Manage relationship with Customer buying teams.
  • Work with copy writers, photographers, and designers to express the needs and strategies for ACCO Brands at Amazon.
  • Act as internal contact with Regional Sales Teams.
  • Support Regional Sales Teams and Customer Service to resolve customer inquiries.
  • Develop relationships and provide leadership with key internal groups to resolve issues with customers (Supply Chain, Finance, etc.).

Position Qualifications

  • Undergraduate degree required (Business Management or Marketing discipline), MBA preferred
  • Minimum seven years of experience in progressively responsible roles in sales, marketing and account management
  • Minimum four years of experience working for or dealing directly with Amazon
  • Strong and professional communication style both within the organization and with customers
  • Drive and action oriented with goal of exceeding forecasted results
  • A team player and a natural cooperative and collaborative style
  • Ability to manage and develop direct reports
  • Consultative and fact-based selling with superior negotiation skills
  • A sense of urgency and speed to market
  • Commercially astute with the ability to demonstrate keen business decision-making, both short and long term focus
  • Creative and innovative thinking and a solution architect
  • Ability to manage multiple projects & tasks
  • Cost control and budget management skills
  • Ideal candidate must have the ability to work cross-functionally within a matrix organization; influencing decisions and driving the business
  • Possesses strategic ability, analytical, and results oriented
  • Has a proactive management style and excellent people/communication skills
  • Must have account/promotional planning, project management and pricing strategy skills
  • Must be the "voice of the customer" and be consistently consumer focused
  • Bid process experience is required
  • Experience presenting to senior leadership is required
  • Fluent English and additional Asian language a plus
  • 30-50% travel required
  • Superior technical skills including MS Office (Excel, Word, PowerPoint) skills required

Equal Opportunity Employer

ACCO Brands is an equal opportunity/affirmative action employer. The Company provides equal employment opportunity to all persons without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.


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