Marketing Content Writer

US-IL-Lake Zurich
# Positions
1
ACCO Brands

Position Summary

If you have touched a Five Star® notebook, a Swingline® stapler, a Quartet® dry erase board, a Kensington® computer mouse or a simple box of ACCO paper clips, you have touched part of ACCO Brands Corporation, one of the world's largest suppliers of branded office and consumer products and print finishing solutions.  We have great brands that people in a 100 countries all over the world use to stay organized, such as:

 

AT-A-GLANCE®   Day-Timer®   Five Star®   GBC®   Kensington® Mead®   Quartet®   Swingline®   Wilson Jones® & others

 

We need great talent at ACCO Brands, and value different talents, aspirations and views to create a highly motivated, action-oriented atmosphere. Our winning team shares the ACCO Brands Vision of being a company that Achieves, Creates, Collaborates, and Organizes. We have a dynamic and healthy culture that is shaped by leaders and lived by employees at all levels.

 

ACCO Brands is seeking a Marketing Content Writer at our headquarters office in Lake Zurich, IL. The Marketing Content Writer writes, edits, and proofreads a variety of marketing materials for web, catalog and other platforms. The primary focus of the role is creating product descriptions to educate consumers and promote sales of office and school products on internal brand websites and external customer websites. Maintains and serves as primary point of contact for internal copy storage database.

 

Accountabilities:

  • Writes product-focused copy for: print, web, email, video, promotions and other marketing initiatives
  • Writes and edits search engine optimized (SEO) product descriptions for items across 10+ brands with a strategic and competitive mindset
  • Writes and edits ad copy, press releases, landing page copy, brochures, flyers, social media content and other marketing collateral as needed
  • Loads and maintains marketing copy and product attributes in various online databases using Microsoft Excel and CMS to leverage content across digital media outlets
  • Tracks changes and maintains an up to date listing of customer content requirements; edits copy to match and delivers in the appropriate format
  • Conducts keyword research and maintains up-to-date SEO resources for the business
  • Collaborates with brand teams, product managers, graphic designers and legal team to develop and maintain category decision trees and brand style guides
  • Works with internal stakeholders to ensure that all newly created/updated copy is factually correct and in line with best practices in the marketplace

Position Qualifications

  • Bachelor’s degree required with focus in Communication, Marketing, Journalism or related field
  • 5+ years professional experience writing/editing marketing copy for a variety of platforms including web; experience writing product descriptions highly desirable
  • Exceptional editing and proofreading skills; ability to check and correct their own work
  • Intermediate level experience with Microsoft Excel: background writing/editing marketing copy in excel and able to use formulas and functions to manipulate/format data
  • Experience working on a cross-functional team with a diverse group of people. Strong internal and external relationship building, presentation and communication skills.
  • Independently motivated and able to complete assignments with minimal supervision

Equal Opportunity Employer

ACCO Brands is an equal opportunity/affirmative action employer. The Company provides equal employment opportunity to all persons without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

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