• Regional Product Marketing Manager

    Location US-CA-Bay Area | US-CA-San Mateo
    # Positions
    1
    Company
    Kensington (ACCO Brands)
  • Position Summary

    Achieve. Create. Collaborate. Organize.

     

    Essential brands. Innovative products. Smart investment. Winning team. This is what you will find at ACCO Brands. We are passionate about building a culture that is committed to the success of our employees. If you are looking for an organization that offers rewarding opportunities and is dedicated to team orientation, learning and development, and flourishes with success, we invite you to be a part of building our company for the future.

     

    Kensington, we operate as the technology division of ACCO Brands (NYSE: ACCO), is looking for a Regional Product Marketing Manager to join us in San Mateo, California. 

     

    As a Regional Product Marketing Manager, you are responsible for Kensington’s US business of the assigned product categories. You will develop product marketing strategies, launch planning, handle pricing & P&L modeling, and lifecycle management. You will also establish pricing and promotional strategies to drive revenue and market share, and monitor competitive activity & develops TAM (Total Available Market) analysis by key category and customer/channel to maximize sales and profit.

     

    In Kensington, we value team work and we are highly collaborative. You will work collaboratively with your awesome partners, Channel Marketing and Marketing Communications teams to develop marketing tools for successful product introductions and compelling marketing campaigns. Additionally, you will coordinate with the amazing Sales teams to gain placement and ensure attainment of sell through targets. The Global Product Management team and you will work together to establish the right products for the US market place and analyze the customer feedback to enhance existing products. 

     

    You, the Regional Product Marketing Manager, will provide critical forecasting feedback and establish initial forecast expectations for new items.  You will also assign category’s US Net Trade Sales and Operating Profit.

     

    You may want to understand more about the role, these are the detailed responsibilities:

     

    • Identify business threats and opportunities (SWOT) based on market and competitive analysis including coordinating TAM collection and analysis.
    • Drive the right Go To Market strategy and marketing mix (pricing, promotion, channel placement) to ensure assigned categories meet their sales and financial objectives
    • Develop quarterly product marketing plans and execute via cross functional teams to deliver to assigned product line's financial targets (net sales and margin)
    • Monitor and provide recommended real-time pricing / promotional strategies to Director of RPM to react to competitive actions & market opportunities.
    • Establish strategic direction, initial pricing & launch plans for new products including target channel placement in the US.
    • Collaborate on messaging and copy for packaging, PR, web and collateral with the Marketing Communications & Global Product team.
    • Work closely with Channel Marketing / Sales teams to build launch plans and tools to successfully introduce new products into all targeted channels.
    • Recommend to RPM director, initial inventory forecasts, recommend initial inventory stocking strategy, and support the new product forecasting process with the Supply Chain team.
    • Ensure products are properly setup internal / externally & the sales organization is sufficiently trained to drive sales at launch.
    • Supports sales efforts to gain product placement & attain established sell through.
    • Evangelize the product category: support ongoing PR, marketing and sales efforts. Attend trade shows to provide product info assistance and participate in press events. Support sales efforts with presentations, product training, customer visits, samples and field support as required.
    • Recommend appropriate street and invoice pricing, adjusting for changing market and competitive conditions to RPM director. Communicate changes and rationale to GPM to incorporate into future product roadmaps. Maintain MAP pricing and promotional pricing floors.
    • Provide to Director of RPM, deal pricing and support including developing the P&L views and inventory requirements.
    • Reviews monthly forecast assumptions & expectations
    • Establishes quarterly product promotional plans, working with Sales & Channel Marketing to implement.
    • Manages overstocked product – drives promotional plans through sales
    • Works with GPM to establish end of life strategies including development and communication of transition plans from older models to newer.
    • Monitors financial and overall category performance (NTS, operating profit, inventory levels, POS etc.) and develops plans as needed to ensure business objectives are met.
    • For the US region, this role is the ‘go to’ expert for assigned product categories and competitive knowledge.
    • Communicates US market, channel and customer needs to the Global Product team, including requests for new products, product changes/enhancements, and cost reductions etc.
    • Develop TAM (Total Available Market) models and analysis to ensure we are maximizing our channel / product footprint.
    • Coordinate with Sales to gain competitive insight and market feedback.

     

     

    Position Qualifications

    Here are the qualifications we are looking for:

    • BA/BS Degree in Marketing
    • Three or more years of experience in product marketing or product management
    • Project management
    • Strategic thinker, strong analytic skills
    • Must be a self-starter with professional, driven attitude and strong work ethic
    • Organizational and cross-functional collaboration and communication skills
    • Time management: ability to organize work, manage time, and work on multiple projects in a fast-paced environment
    • People management experience
    • Ability to clearly communicate product, marketing and design objectives
    • Must be technology savvy – Understand and be familiar with current technology trends including how consumers use laptops & tablets for both personal and business uses
    • Ability to read and interpret financial documents such as P&Ls, pricing analysis, inventory reports
    • Must be able to develop marketing plans (launch, promotional etc.) and lead a cross functional team to execute
    • Travel 20% domestically

    About Us

    You know our brands. You love our brands. You just may not know they are ours.

     

    If you have touched a Five Star® notebook, a Swingline® stapler, a Quartet® dry erase board, or a Kensington® computer mouse, you have touched part of ACCO Brands Corporation. With annual revenues of nearly $2 Billion, ACCO Brands (NYSE: ACCO) designs, markets, manufactures and sells branded academic, consumer and business products globally. The power of our brands, our unmatched global customer reach, and our strategic market strengths put us in a position to achieve global leadership and growth.  We're proud of our long history of industry leadership and innovation and are focused on delivering exceptional value to our customers by providing unique, cutting-edge, branded products.

     

    Apply and build your future with ACCO Brands.

     

    More information about ACCO Brands, the Home of Great Brands Built by Great People, can be found at www.accobrands.com.

    Company Overview

    Kensington is the inventor and worldwide leader in laptop security locks, the acknowledged leader of Trackball innovation and offers a broad range of premium-branded desktop productivity solutions

    Headquartered in San Mateo, California, Kensington operates as the technology division of ACCO Brands (NYSE: ACCO), one of the world’s largest designers, marketers and manufacturers of branded business, academic and consumer products, sold in more than 100 countries across the globe

    Equal Opportunity Employer

    ACCO Brands is an equal opportunity/affirmative action employer. The Company provides equal employment opportunity to all persons without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

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