• Regional Product Marketing Manager

    Location US-CA-San Mateo
    # Positions
    Kensington Computer Products, San Mateo, CA
  • Position Summary

    If you have touched a Five Star® notebook, a Swingline® stapler, a Quartet® dry erase board, a Kensington® computer mouse or a simple box of ACCO paper clips, you have touched part of ACCO Brands Corporation, one of the world's largest suppliers of branded office and consumer products and print finishing solutions.  We have great brands that people in 100 countries all over the world use to stay organized, such as:


    AT-A-GLANCE®    Day-Timer®    Five Star®   GBC®    Kensington®    Mead®    Quartet®    Swingline®    Wilson Jones® & others


    We need great talent at ACCO Brands, and value different talents, aspirations and views to create a highly motivated, action-oriented atmosphere. Our winning team shares the ACCO Brands Vision of being a company that Achieves, Creates, Collaborates, and Organizes. We have a dynamic and healthy culture that is shaped by leaders and lived by employees at all levels. 


    We are seeking a Regional Product Marketing Manager to join our team in San Mateo, California, working with our Kensington brand. The Regional Product Marketing Manager is responsible for Kensington’s US business for assigned product categories which includes development of product marketing strategies, launch planning, pricing & P&L modeling, and lifecycle management.  This role will establish pricing and promotional strategies to drive revenue and market share, and monitors competitive activity & develops TAM (Total Available Market) analysis by key category and customer/channel to maximize sales and profit.


    This person will work collaboratively with Channel Marketing and Marketing Communications teams to develop marketing tools for successful product introductions and compelling marketing campaigns.  They will Coordinate with sales teams to gain placement and ensure attainment of sell through targets. Also, they will collaborate with the global product management group to establish the right products for the US market place and communicate customer feedback to enhance existing product.  The Regional Product Marketing Manager will provide critical forecasting feedback and establish initial forecast expectations for new items.  They are also accountable for assigned category’s US Net Trade Sales and Operating Profit.



    • Drive the right Go to Market strategy and marketing mix (pricing, promotion, channel placement) to ensure assigned categories meet their sales and financial objectives.
    • Develop quarterly product marketing plans and execute via cross functional teams to deliver to assigned product line’s financial targets (net sales and margin).
    • Monitor and provide recommended real-time pricing / promotional strategies to Director of RPM to react to competitive actions & market opportunities.
    • Establish strategic direction, initial pricing & launch plans for new products including target channel placement in the US.
    • Collaborate on messaging and copy for packaging, PR, web and collateral with the Marketing Communications & Global Product team.
    • Work closely with Channel Marketing / Sales teams to build launch plans and tools to successfully introduce new products into all targeted channels.
    • Recommend to RPM director, initial inventory forecasts, recommend initial inventory stocking strategy, and support the new product forecasting process with the Supply Chain team.
    • Support sales efforts to gain product placement & attain established sell through.
    • Establish quarterly product promotional plans, working with Sales & Channel Marketing to implement.
    • Manage overstocked product – drives promotional plans through sales.
    • Work with GPM to establish end of life strategies including development and communication of transition plans from older models to newer.
    • Monitor financial and overall category performance (NTS, operating profit, inventory levels, POS etc.) and develops plans as needed to ensure business objectives are met.
    • Develop TAM (Total Available Market) models and analysis to ensure we are maximizing our channel / product footprint.
    • Coordinate with Sales to gain competitive insight and market feedback.

    Position Qualifications


    • BA/BS Degree in Marketing
    • Three or more years of experience in product marketing or product management
    • Project management
    • Strategic thinker, strong analytic skills
    • Must be a self-starter with professional, driven attitude and strong work ethic
    • Organizational and cross-functional collaboration and communication skills
    • Time management: ability to organize work, manage time, and work on multiple projects in a fast-paced environment
    • Ability to clearly communicate product, marketing and design objectives
    • Must be technology savvy – Understand and be familiar with current technology trends including how consumers use laptops & tablets for both personal and business uses
    • Ability to read and interpret financial documents such as P&Ls, pricing analysis, inventory reports
    • Must be able to develop marketing plans (launch, promotional etc.) and lead a cross functional team to execute
    • Travel 20% domestically

    Equal Opportunity Employer

    ACCO Brands is an equal opportunity/affirmative action employer. The Company provides equal employment opportunity to all persons without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.


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