• Digital Marketing Manager

    Location US-CA-San Mateo
    # Positions
    1
    Company
    Kensington Computer Products, San Mateo, CA
  • Position Summary

    We are looking for Digital Marketing Manager to work in our San Mateo, California office.

    Digital Marketing Manager will be responsible for building brand awareness, increasing customer engagement and improving purchase preference and sales for Kensington. You will need to plan, deliver, maintain and measure digital marketing initiatives across paid, owed and earned channels.

    You will also help setting the vision for digital marketing initiatives, and assist with translating business objectives into actionable digital and social recommendation. The responsibility of managing multiple areas across digital marketing channel will keep you challenged, but you will be surrounded by highly collaborative teams who will provide you support.

    Responsibilities

    • Develop and project manage digital programs, including but not limited to digital and social advertising, search marketing (SEO/SEM), email communications, and optimizing the user experience with the Kensington blog and website
    • Collaborate with internal teams, external agencies and vendors to deliver and optimize digital programs
    • Work to ensure tight integration with digital marketing and all other marketing and sales channels
    • Compile, review and communicate monthly/quarterly qualitative and quantitative reports on digital marketing performance, driving actionable insights for future efforts; communicate best practices and share lessons learned throughout the organization
    • Leverage data trends to optimize spend and performance of all digital activities
    • Work to gain efficiencies and scalability within processes and protocols as it pertains to digital marketing execution
    • Monitor competitors’ successes and shortcomings, as well as relevant brands that exhibit best in class digital marketing programs
    • Keep informed of industry activities as well as new digital approaches, resources, opportunities and best practices
    • Understand region market differences, meet and collaborate with local sales team and marketing team to understand their unique situation and needs. Assist in communicating needs to the rest of the global organization.
    • Drive innovation in a “test and learn” culture
    • Train and support the organization in how to use best practices in digital/social to evangelize our brand and product line.

    Position Qualifications

    This job might be for you, if you have:

    • BS/MS degree in marketing or a related field
    • At least 5 years of proven working experience in digital marketing
    • Demonstrable experience leading and managing SEO/SEM, email drip campaigns, social media and display advertising campaigns
    • Solid knowledge of website analytics tools (Google Analytics)
    • Experience with marketing automation tools (Pardot)
    • Experience in setting up and optimizing Google Adwords campaigns
    • Working knowledge of HTML, CSS, and JavaScript development and constraints
    • Up-to-date with the latest trends and best practices in online marketing and measurement
    • Detail-oriented with excellent critical thinking and problem-solving abilities
    • Strong analytical and project management skills
    • Excellent communication (written and verbal), presentation and interpersonal skills
    • Self-starter, self-motivated and a team player
    • Ability to manage several concurrent activities and thrive in a fast-paced, entrepreneurial environment

     

    Location: San Mateo, CA

    Reports to: Global Marketing Director

    Company Overview

    Kensington is the inventor and worldwide leader in laptop security locks, the acknowledged leader of Trackball innovation and offers a broad range of premium-branded desktop productivity solutions

     

    Headquartered in San Mateo, California, Kensington operates as the technology division of ACCO Brands (NYSE: ACCO), one of the world’s largest designers, marketers and manufacturers of branded business, academic and consumer products, sold in more than 100 countries across the globe.

     

    Equal Opportunity Employer

    ACCO Brands is an equal opportunity/affirmative action employer. The Company provides equal employment opportunity to all persons without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

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