• Category Marketing Manager- Ergonomic and Wellness solutions

    Location US-CA-Bay Area | US-CA-San Mateo
    # Positions
    1
    Company
    Kensington (ACCO Brands)
  • Position Summary

    Kensington is looking for a Category Marketing Manager for our workplace ergonomic and wellness solutions products.

     

    Who are we? We are the inventor and a leader in desktop and mobile device accessories. Our extensive lineup of award-winning products provide trusted security, desktop productivity innovations, and ergonomic well-being. Our headquarters is in San Mateo, California, we operate as the technology division of ACCO Brands (NYSE:ACCO).

     

    If you value collaboration and transparency, enjoy working with teams that are positive, dedicated and passionate, come join our team as a Category Marketing Manager!

     

    As a Category Marketing Manager, you are responsible for developing the global marketing strategy to drive market share growth and leadership in workplace ergonomic & wellness solutions for the Kensington brand. In order to be successful in this role, you must have experience in the workspace wellness and ergonomics market ; you also have a firm grasp of B2B marketing and the IT or facilities buyer.

     

    You will work collaboratively with global product management and region marketing and sales teams to understand the unique needs of each market and create strategies to support growth initiatives.

     

    You will:

    • Develop strategy and tactics to market and drive market share growth in in workplace ergonomic & wellness solutions in supported countries around the globe
    • Understand region market differences, meet and collaborate with local sales and marketing to understand their unique situation and needs. Assist in communicating needs to rest of the global organization and developing recommended go to market strategies for market share growth.
    • Create meaningful content demonstrating Kensington’s leadership in the category and providing informative tools for IT buyers to leverage in the buyer’s journey (blogs, articles, sales tools, end user tools)
    • Build multi-layered campaigns, working with digital marketing team and creative agencies, to support product launches and overall category awareness
    • Identify and develop relationships with media and key influencer; create opportunities for article placement, product reviews and events
    • Monitor competition with regard to marketing and go to market tactics. Identify opportunities to demonstrate leadership and raise Kensington’s share of voice with end users and in the channel.
    • Research market, technology and workplace trends to inform messaging, campaign strategy and content.
    • Conduct voice of customer surveys, meet with key customers and support global product management in developing strong roadmaps
    • Support sales organization at key end user or channel events as needed

    Position Qualifications

    Requirements:

    • BS/MS degree in marketing or a related field
    • Proven working experience in in workplace ergonomic & wellness solutions
    • Strong communication and writing skills
    • Demonstrated experience developing and nurturing relationships with media, analysts and key influencer in the tech industry
    • Experience in primary and secondary research
    • Strong analytical skills and data-driven thinking
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Able to communicate clearly and concisely to peers and management regarding strategy, execution and results
    • Able to travel up to 40% (domestic and international)

     

     

    Location: San Mateo, CA or remote
    Reports to: Global Marketing Director

    Company Overview

    Headquartered in San Mateo, California, Kensington operates as the technology division of ACCO Brands (NYSE: ACCO), one of the world’s largest designers, marketers and manufacturers of branded business, academic and consumer products, sold in more than 100 countries across the globe.

     

    More information about ACCO Brands, the Home of Great Brands Built by Great People, can be found at www.accobrands.com.

    Equal Opportunity Employer

    ACCO Brands is an equal opportunity/affirmative action employer. The Company provides equal employment opportunity to all persons without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed

    Need help finding the right job?

    We can recommend jobs specifically for you! Click here to get started.